Marketing Steps to Get You Investment

What is the one thing that all Fintech start-ups need? … Money! In the world of finance, investment is the key to success, yet the competition is fierce.

Ah, the funding rounds, negotiating these little bad boys can be the difference between your start-up actually getting off the ground, or, coming to a grinding halt. To give you the best opportunity to get your name out there and appeal to future investors, Adastra are here to offer some essential marketing guidance that will have the money men cooing over your game changing ideas.

Keeping it Social

An active and well thought out social media presence is essential. Using channels such as Twitter and LinkedIn to promote your brand and interact with key influencers in your sector.

Get talking with leading journos, follow angel investors and get hashtagging those funky #MondayMotivation GIFs to get noticed. Be BOLD! There is no harm in starting a conversation, especially if it leads to investment.

Become the Voice of an Industry

The press is the perfect place to spread your message into the big wide world of Fintech. With a plethora of online and print publications talking on everything from Bitcoin to Biometrics, there is always an outlet with an audience that wants to hear about your solution. Take advantage and put yourself forward to write a thought leadership blog or take part in a CEO interview. Don’t worry if you can’t write, we can always do that part for you!

Now for the Main Event

Get yourself to as many major industry events as possible: TechCrunch Disrupt, Money 20/20, PayExpo, you name it, all the major players will be there. Whether you exhibit, speak, or even just attend, having a presence is vital to increase your brand recognition and help secure investment.

Let’s get Visual 

No matter what speciality your start-up commands, there is no excuse for dull or disengaging content! No matter how factual, hard hitting or technical the subject – you can always demonstrate more with an image, infographic or video. If you have something important to say, make sure it has impact.

Help is at Hand

So, there you have it, a few tips and tricks to get you noticed. It’s not as daunting as it looks, we promise. We can, however, help you along the way by offering our unique guidance and insight. Get in touch today to see how we can help you step into the limelight.

Speak soon,