Our dedicated team of expert copywriters compiled a concise and compelling one page press release. Once the content was finalised, our PR professionals set about generating a buzz around the announcement across our broad range of contacts throughout Europe and the Americas. We liaised at all points of the process with Moroku via weekly checkpoint meetings to align our strategy with theirs, and ensure a successful joint global release.
We utilised our four-point approach to distribution, which has been proven to maximise coverage in relevant publications and generate traction across press and social media. This includes:
- Paid Distribution
- Targeted industry specific Press Lists
- Existing media partners
- Targeted Journalists with a noted or Historical Interest in the client/subject
As part of our distribution, targeted follow-up calls were made to the most influential journalists who we have developed a close working relationship with. This personal touch helps to secure coverage and arrange future interviews/meetings.