Our team of social media specialists set to work devising a comprehensive strategy that integrated three distinctive campaigns that were targeted at three separate types of attendee. This ensured that AEVI were constantly targeting a specific and relevant audience with every post and interaction.
We utilised three key social media channels, Twitter, LinkedIn and Facebook, each requiring their own unique approach. Each post was designed around the specific channel it was targeted to, this included tone of voice, media use, hashtags and links.
Each site was strictly monitored throughout the event to ensure all content was aligned and was generating the necessary interaction. The importance of conversation on social media was not overlooked. Our team spent time at the event conversing with others via their social media profiles that were either in attendance, or talking about the event online.