To take a customer from recognising your brand to actually taking out their wallet is a journey which includes multiple channels and building up a persuasive and memorable message over multiple snippets of attention.

The key to a prospect moving from recognising your brand towards a purchase is to move their attention onto the solution, i.e. the products or services you are offering and how they are delivered. Nowadays you need to change around the mindset from bombarding customers with offers, to empowering them with useful information in a way that’s easy to consume, so they are are more likely to take action when the time is right for them.

Adastra Services for Influence:

  • Sales collateral creation
  • Paid search campaigns
  • Product / service launch campaigns
  • Press releases and press relations
  • Industry media placements for native content

KPIs: Cost per Click Engagement Rate Email Opens and Clicks


The core of your marketing activities and the lion’s share of the resources should go towards winning new business. This means building the funnel of interested prospects and leading them through capture and qualification steps towards a sale.

It’s rare to see business models where prospects can be acquired and converted instantly from a cold start. This is why your lead capture and conversion campaigns need to be connected to your awareness and influence groundwork. We work with you on audience, positioning, and coordinated messaging so that you maximize the results of sales-oriented campaigns.

Talk to us about Go-To-Market campaigns, where we work with you to define an entire contact-to-cash proposition, including market research, solution collateral, digital lead capture campaigns, remarketing, and automated follow-up messaging.

Adastra Services to Increase Action:

  • Direct response email and advertising campaigns
  • Content-driven campaigns for lead capture
  • Trade show exhibiting project management and support
  • Email content for automated prospect follow-up

KPIs: Tracked Conversions Conversion Rates and Optimisation Cost per Lead Cost per Conversion