Meet the Team

Say hello to the people of Adastra. Our motley crew of marketeers share a whole lot of things (often one coffee too many on Monday morning). What we share most, however, is a passion for FinTech. “Yeah right!” I hear you cry. “It’s true”, I riposte! Ask Amelie what her favourite Magazine is? (Clue: It’s Fintech Finance) Or Nathan what his favourite social media account to follow is? (Another clue: It’s Monzo). We are seriously nuts about the thing. We live and breathe it every day, and have done for years. I once dreamt I was a smart payment terminal being chased by a whole bunch of contactless credit cards, but again, the less said about that the better. Anyway, I digress, let’s crack on and meet the team!

Peter Coyle

Peter Coyle

Managing Director

The founder and managing director, Peter Coyle, brings a wealth of experience across a number of industries, products and services. A senior business development and marketing professional, Peter has led and supported numerous campaigns in a variety of sectors, including: Finance, defence, central & local government, transport infrastructure and renewable energy.

A creative individual with excellent interpersonal skills, when not working Peter can be found either on the water or on the dance floor.

Amelie Arras

Amelie Arras

Director of Marketing

Amelie’s years of experience working for leading FinTech companies from around the globe makes her the perfect person to lead our marketing team. A specialist in marketing strategy she has the ideas you need to take your FinTech company to the next level.

Outside of work Amelie loves to travel, whether back home to her native France, or off on another payments race adventure on the other side of the world.

George Baily

George Baily

Marketing Manager

George manages operations and delivery across the Adastra team. With more than ten years experience in digital marketing, he advises on adaptive strategy, lead generation processes, and devising creative multi-channel advertising campaigns.

Outside the office, George spends way too much time on Twitter, from which he has developed a love of free software, agile, and the last years of humanity before strong AI takes over.

Bailey Joiner

Bailey Joiner

Marketing Assistant

Bailey joined the team after a successful internship. He has developed an all-round marketing skillset during his time at University and now works as part of the Adastra team assisting in everything from strategy to research.

Away from his desk Bailey dabbles in cryptocurrencies, always on the look out for the next Bitcoin bubble.