Entries by George Baily

Roles for Managing Your Website

Who’s responsible for your company’s website? The answer is likely to be “it depends” and “several people”. This is as it should be, because there are many different skills involved in building, maintaining, and growing your website. When talking to our clients about support for website (re)building projects, SEO, and ongoing content marketing, we break […]

Event content marketing checklist

Events are increasingly powerful for B2B businesses to increase targeted awareness and capture leads, but marketing teams will often exhibit a Pavlovian stress reaction at the mere mention of exhibition projects. Marketing team reaction to “by the way we’re doing another event next week” via GIPHY Why? Two big reasons: there is such a lot […]

What are Marketing Differentiators?

What do these marketing taglines have in common? We have what it takes We go the extra mile Providing excellence Top quality at affordable prices That’s right, they are all clichéd, meaningless statements that alert you to the fact that someone is trying to sell to you, without actually adding any value about who they […]

Interview with Jomari Peterson, Founder & CEO of the Digital Reserve

Microfinance is currently a $100 billion dollar market that has grown faster than 15% per year over the past decade. The Digital Reserve is a fintech startup backed by a for-profit Public Benefit Corporation applying cryptocurrency and mobile app technology to connect lenders with borrowers more accessibly and efficiently. The Digital Reserve Network (“DRN”) is […]