Meet the Team

Say hello to the people of Adastra. Our motley crew of marketeers share a whole lot of things (often one coffee too many on Monday morning). What we share most, however, is a passion for FinTech. “Yeah right!” I hear you cry. “It’s true”, I riposte! Ask Amelie what her favourite Magazine is? (Clue: It’s Fintech Finance) Or Holly what her favourite social media account to follow is? (Another clue: It’s Monzo). We are seriously nuts about the thing. We live and breathe it every day, and have done for years. I once dreamt I was a smart payment terminal being chased by a whole bunch of contactless credit cards, but again, the less said about that the better. Anyway, I digress, let’s crack on and meet the team!

Peter Coyle

Peter Coyle

Managing Director

The founder and managing director, Peter Coyle, brings a wealth of experience across a number of industries, products and services. A senior business development and marketing professional, Peter has led and supported numerous campaigns in a variety of sectors, including: Finance, defence, central & local government, transport infrastructure and renewable energy.

A creative individual with excellent interpersonal skills, when not working Peter can be found either on the water or on the dance floor.

Amelie Arras

Amelie Arras

Director of Marketing

Amelie’s years of experience working for leading FinTech companies from around the globe makes her the perfect person to lead our marketing team. A specialist in marketing strategy she has the ideas you need to take your FinTech company to the next level.

Outside of work Amelie loves to travel, whether back home to her native France, or off on another payments race adventure on the other side of the world.

George Baily

George Baily

Marketing Manager

George manages operations and delivery across the Adastra team. With more than ten years experience in digital marketing, he advises on adaptive strategy, lead generation processes, and devising creative multi-channel advertising campaigns.

Outside the office, George spends way too much time on Twitter, from which he has developed a love of free software, agile, and the last years of humanity before strong AI takes over.

Luke Sharpe

Luke Sharpe

Business Development Manager

With over 30 years’ experience in Business Development, Marketing and Sales, Luke has broad experience working with companies in the Distribution, Construction, Healthcare and Finance sectors. Qualified in Business and Finance with international experience he is very well placed to drive the business forward.

Imogen Saunders

Imogen Saunders

Media Relations Executive

Imogen is our Media relations executive with a passion for communicating and interacting with people. She is an expert in building and nurturing press relations for ourselves and our clients. Outside of work she enjoys socialising, reading and relaxing with her dogs.

Stephanie Bradford

Stephanie Bradford

Events Manager

Stephanie set up SMB Event Planning after a successful career in events management and working within a variety of different positions in the events sector.

At SMB Event Planning, we specialise in corporate events of all shapes and sizes focusing on ensuring that every one of our Clients receives impeccable customer service throughout their event.

Holly Howard

Holly Howard

Digital Executive

Holly is the digital executive and resident cricket fan. Using her experience in social media management, Holly drives digital advertising, website maintenance and social media for our clients. As an alumni from Goldsmiths University, Holly is passionate about theatre and art.

Bailey Joiner

Bailey Joiner

Marketing Assistant

Bailey joined the team after a successful internship. He has developed an all-round marketing skillset during his time at University and now works as part of the Adastra team assisting in everything from strategy to research.

Away from his desk Bailey dabbles in cryptocurrencies, always on the look out for the next Bitcoin bubble.

Nathan Alder

Nathan Alder

Communications Executive

Nathan is Adastra’s go to guy for copywriting and content creation. Having worked in both journalism and PR, he has developed a keen eye for a story, and knows just how to transform technical FinTech jargon into concise and compelling content.

Away from his typewriter Nathan kicks a round ball about a field pretty badly, then complains to his colleagues about how he aches the day after.

Giselle Whiteaker

Giselle Whiteaker

Copywriter

Giselle is an expert in writing, copy editing, proofreading and document layout and has a keen eye for detail. She is a qualified journalist and marketing specialist who holds a Master of Business Administration with a marketing specialisation.

Before joining the team she was the Group Deputy Editor for the Etihad Airways inflight magazines and Editor of several British property and lifestyle magazines.

When not working, Giselle is a keen jive dancer and is often found jetting off to foreign climes.