What’s the right way to include # hashtags in your tweets, and when does it become spammy looking? When is it good to @ mention other users’ handles, and when might it be bad netiquette?

There’s no absolute right or wrong when it comes to anything in the world of Twitter, but we’ve put together some of our preferred guidelines of how to hashtag and at mention – enjoy and leave your comments below or @AdastraUK on Twitter!

Good Hashtagging

  • One or two hashtags, not loads
  • Not every tweet needs a hashtag
  • It has to be one word! So CamelCase to ShowSeparateWords
  • If you are tweeting about a specific bit of content, especially something of your own, categorize it

Tag along with hashtags which gather a particular audience or topic, e.g.:

  • Events / conferences
  • News keywords (which relate to currently trending news, #NutellaRiots)
  • Discussions
  • Movements and slogans
  • A topic which is specific enough that it relates content together, e.g. #LifeHacks, #PaleoFood, #BitcoinCrash

Tech events:

Image gallery type tagging:

Major themes:

Categorizing content you are sharing:

Bad Hashtagging

  • Don’t have loads of hashtags just for the sake of it (spamming)
  • Don’t add hashtags which are not relevant to your tweet/link (spamming)
  • Don’t add hashtags for extremely specific words or ambiguous words
  • The same point, for very generic words that do not gather any particular like-minded audience or truly related content like #business #money #announcement #blog
  • Don’t add a hashtag # of a brand or name when what you actually meant is an @ mention

Good @ Mentioning

  • @ mention the author or brand when you link to their content
  • @ mention brands instead of writing their name in plain text
  • @ mention the source of an image or photographer who took a picture
  • @ mention people depicted in a picture or involved in a news story IF you know them and this is not spamming or otherwise annoying or privacy-invading
  • Shouting out to congratulate or encourage someone seems like an OK reason for an unsolicited @ mention
  • Another example would be @ mentioning an author or musician to say you love their work

@ mentioning brands when talking about them:

Thanking a sponsor of an event or venue:

Linking to an article and @ mentioning the author to encourage others to follow the author or brand:

Crediting source/author of a graphic you saved or screenshotted:

Shouting out to say congrats:

Bad @ Mentioning

  • Don’t @ mention people just to spam them
  • Don’t create a whole “cc” list after a tweet, especially if they are not your actual friends, it’s not a chain letter from 1998 for goodness sake! If you want to share this tweet with people then DM them.

Other guidelines

  • Remove people from a threaded conversation if you are only replying to one of the posters
  • Use emojis where appropriate
  • Add images if the default card for a URL does not give a good one – or screenshot quotes

Your assignment:

Go and browse some hashtag search results – you will get lots of ideas of how to use them to make yourself and your content more discoverable, and of course, you will discover interesting stuff and connect with awesome people … that is the whole point of Twitter!

There you have it – let us know more ideas and examples and we will update this resource!

To get strategy, planning, and hands-on campaign support from Adastra for your social media and content marketing – contact us here – we will be glad to help! screenshot quotes